This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more

Thanks to a logistics overhaul executed a year earlier, Proenza Schouler’s spring collection was by March already in stores and paid for. By luck, their collaboration with Birkenstock — for which they topstitched the German sandal-makers’ popular Arizona and Milano styles, glazing them in what have become signature colours like cobalt blue and burg... See more