Selling with Love : Earn with Integrity and Expand Your Impact

That’s what selling with love looks like. It’s the beautiful execution of a sales and marketing event to move a product that truly makes a difference.

That salesperson probably doesn’t remember you. They won’t know the pain they caused. Only you hold on to that. It’s time to let it go. You will never know what was happening in their lives that made them do this to you. They could be evil, but most likely, they didn’t know better. They had their own priorities and thought that this was the only wa

Good companies, with good products need to learn how to outsell bad ones.

Even though these examples might come across as cruel and manipulative, the problem is not in the technique itself but the self-centered language used. Language can be changed. Instead of using terms like “trip wire,” some marketers and salespeople have started to use the term “welcome mat” (thanks to Ryan Lee for the suggestion). See the differenc

“We aim to make X easier.” Make sure this impact is crystal clear. How does dealing with you make whatever challenge that lies ahead easier for the buyer? Amazon makes it easier to buy online. Tesla is making it easier to own an electric car. Microsoft makes it easier for every household to have a PC. What is your easy statement?

Action Steps 1. Self-Assessment Let’s ask a series of power questions to get a little more awareness around your relationship with sales and salespeople. Rate the following questions from 1 to 10, with 1 indicating you strongly disagree and 10 that you strongly agree (5 is neutral). Salespeople are looking to help me make the best decision in a buy

The buyer doesn’t care about your costs. They care about getting a good deal on something that solves their problems.

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interaction. How motivated are you to be persistent and follow up with the lead? It’s not surprising that the average number of times someone follows up is usually too low to make the sale happen. Here are some fun statistics: Forty-four percent of salespeople give up after one follow-up. Ninety-two percent of salespeople give up after no sales on