Selling DTC in China via Cross-Border E-Commerce 2022
azoyagroup.comSaved by Sam Blumenthal
Selling DTC in China via Cross-Border E-Commerce 2022
'Livestreaming as a distribution channel' monetisation strategies This is what an e-commerce livestream looks like on Taobao: The livestream host is showing off the new skirt while reading comments from viewers about how the clothes will fit on different frames. Clicking on the basket sign takes me to a check-out while the stream is sti... See more
Substack • Livestreaming monetisation models
(1/14)After observing $250M+ in ad spend on @facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common:
- High margins & high AOV
- Business model is focused on retention
- Cross-border activation is simple
- Product is a consumable & impulse buy
Faheem Siddiqitwitter.comBrands’ original livestreams, as opposed to those created by influencers, have surged since 2019, as an increasing number of brands have mastered the popular medium to connect with Chinese consumers. Some companies have even invited celebrities or their CEOs and senior executives to appear on camera to answer viewers’ questions. Others, like Dior o... See more