Today, self-creation is no longer something some of us can do to set ourselves apart from the people we see as the masses, the crowd, or ‘la foule.’ Instead, it has become something that all of us ‘must’ do in order to maintain our financial and social position in a culture that sees reality as up for grabs, to garner the attention central to so mu

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Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.

“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more