Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

Therefore, the theory suggests that companies ought to outsource activities that don’t influence the characteristics of a product or service that customers deem (or will deem) most critical. Specialists can better optimize those pieces of the value chain.

because a theory is a statement of what causes what, and why.

Integrate to improve what is “not good enough” (speed, customization, and convenience) and out-source what is “more than good enough” (the computer’s architectural design).

the belief that decisions should be grounded in solid analysis of data.