Secrets of Closing the Sale

The only problem, Mr. Prospect, with waiting until everything is just right before you take action is that you might wind up like the two people in this poem”:

It’s highly unlikely that the prospect will call you a liar, but if they think or feel you are lying, the results will be the same. They won’t

the close is no more important than any other phase of the sales process; however, without the close the rest of the process is wasted.

just help enough other people get what they want.

“To sell is to serve,” he said. It’s about giving value and helping people find solutions to problems, so they can live more fulfilling lives.

One of my early mentors, the late Dr. Emol Fails of Raleigh, North Carolina, said you

“Mr. Prospect, if you could convince yourself [don’t ever say, ‘If I could convince you,’ because he’s not interested in you convincing him of anything] that the price is more than fair, would you be willing to go ahead with a yes decision today?”

“Your attitude, not your aptitude, will determine your altitude.”

desire, sincerely believe, and enthusiastically act upon must inevitably come to pass.”