Currently, there is no single platform that showcases brands with purpose. Because of this, the onus is placed on the consumer to conduct their own research, ultimately, leading to brand fatigue. On top of that, everyday, our social media feeds are inundated with new brands and products, preventing us from purchasing the products we really want.
The discovery process is broken — the fragmented market is making it impossible for customers to navigate which brands they should be paying attention to. On top of this, consumer fog and confusion has alienated people, making them feel “out of the know” and “uncool” because they can’t keep up (an unfortunate side effect for brands that set out to ... See more