Search no more—the Verticale, the go-to-source for the new era of retail brands, announces it’s…
Jaclyn Graumanmedium.com
Search no more—the Verticale, the go-to-source for the new era of retail brands, announces it’s…
The number of retailers that do this are few and far between, access to metrics has meant that retailers have A/B tested the souls out of their websites to make sliding into transacting the most frictionless experience imaginable, and leading to an SEO-optimised sea of sameness when it comes to the ecommerce experience.
Petah Marian • Myth making and wonder - the new brand experience
Second, I’m reflecting on a point former Netscape CEO Jim Barksdale famously made in 1995: “There are only two ways to make money in business: bundling and unbundling.” I think we’re burnt out by the fragmentation that the D2C era brought to everything. After subscribing to tons of hyper-niche content over the years, the idea of a couple brands we ... See more
Michelle Rose Joseph • No. 13 — Reclaiming Discovery From the Algorithms
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.