No matter how much time I spend catching up on all the interesting links in my inbox, the Internet generates content way faster than I am able to consume it.

“The infoverse may be infinite, but our allotment of days is not.” We ought to be conscious of how far and how quickly we move through the internet. But without a physical way to observe our time spent online, we risk scrolling, skimming, and hyperlinking ourselves to oblivion.

We know that what we post and consume on social media feels increasingly empty, and yet we are powerless to stop it. Perhaps if we had better language for the problem, it would be easier to solve. “Content begets content,” Eichhorn writes.

“Content” is the black hole of the Internet. Incredibly well-produced videos, all sorts of songs, and articulate blog posts — they are all “content.” Are short stories “content”? I hope not, since that is one of the most soul-destroying of words, used to strip a creation of its creative effort.