
Sales Pitch: How to Craft a Story to Stand Out and Win

You Can Skip a Demo in Some Instances I also think it’s fine to skip doing a demo in a first sales call. Sometimes, customers have already done a trial or used a free version of the product and they simply don’t need to see it.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
The same factors that lead to a successful DevOps transformation in other software teams apply when adopting Salesforce DevOps.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Step 3 The Perfect World
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Discovering the Magic of Pitching a Unique Point of View
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Outline the Pros and Cons of Each Alternative for Different Customers
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Product Demonstrations
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
The most interesting thing to me about the IBM pitch structure was the way these pitches started. The conversation never began with a discussion about the company or the product. Instead, it always started with a discussion about IBM’s point of view on the market. Reps would talk about what IBM perceived to be important considerations for companies
... See moreApril Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
2 Accommodate the salesperson’s need to do in-depth discovery.