ReWork: Change the Way You Work Forever

Build an audience All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences. An audience can be your secret weapon. A lot of businesses still spend big bucks to reach people. Every time they want to say something, they dip into their budgets, pull out a huge wad of cash, and place some ads. But this ap

Another common misconception: You need to learn from your mistakes. What do you really learn from mistakes? You might learn what not to do again, but how valuable is that? You still don’t know what you should do next. Contrast that with learning from your successes. Success gives you real ammunition. When something succeeds, you know what worked—an

Letting people behind the curtain changes your relationship with them. They’ll feel a bond with you and see you as human beings instead of a faceless company. They’ll see the sweat and effort that goes into what you sell. They’ll develop a deeper level of understanding and appreciation for what you do.

Don’t be afraid of sharing.

NO ONE KNOWS who you are right now. And that’s just fine. Being obscure is a great position to be in. Be happy you’re in the shadows.

call someone. Write a personal note. If you read a story about a similar company or product, contact the journalist who wrote it. Pitch her with some passion, some interest, some life. Do something meaningful. Be remarkable. Stand out. Be unforgettable. That’s how you’ll get the best coverage.

Lifehacker, a productivity site.

When you want something bad enough, you make the time—regardless of your other obligations. The truth is most people just don’t want it bad enough. Then they protect their ego with the excuse of time. Don’t let yourself off the hook with excuses. It’s entirely your responsibility to make your dreams come true.

The core of your business should be built around things that won’t change. Things that people are going to want today and ten years from now. Those are the things you should invest in.