Rework

July 2023

If you collected lists of techniques for doing great work in a lot of different fields, what would the intersection look like? I decided to find out by making it.

Partly my goal was to create a guide that could be used by someone working in any field. But I was also curious about the shape of the intersection. And one thing this exercise sh... See more

you should keep a spreadsheet of ideas that can move your primary KPI and not to be too repetitive, but these tasks are almost always a variant of two things, right? One, talking to users and two, building product. Talking to users helps you with three things: it converts them into customers and revenue or helps you convert them into customers and ... See more

Because big businesses aren’t built on gimmicks. You can blitz your way through Sand Hill Road and spike up the App Store charts on gimmicks, but you can’t actually use them to replace Gmail, or Salesforce, or Instagram, or Instagram, or Instagram, or Instagram. Even seemingly instant successes can’t become lasting companies without putting in the ... See more

"Be ruthless about what you ignore. Time, energy, and resources are so precious. You have to be ferocious about cutting your priorities—more than you realize and certainly more than is comfortable.

You can only deeply commit to a few things. One or two? Maybe three?

Every pretty good, sorta nice, kinda fun thing you abandon is like shedding a weight... See more