Retailing 2020 – 2030: taking a long view

The reason for the existence of Retail as a Service (RaaS) revolves around the premise that wholesale channels are not conducive for D2C brands. The reality, though, is that D2C brands will eventually embrace wholesale. I am unsure where that would leave RaaS.

Here are a few ways retailers can navigate the changes taking place to drive measurable results:

Established brands and products will see an uptick in customer loyalty/retention. Their job becomes less about convincing the customer to stick with them and more about ensuring that if the customer comes asking for Billy’s Fizzpop, Billy’s Fizzpop is on the shelf — lest the out-of-stock replacement algorithm suggests Doctor Jimbo’s Diet Swish inst... See more