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Real-World Virality
Another unique thing about virality is that it comes and goes over time depending on the channels available. These viral channels are constantly in flux. Not true with network effects, which are more stable over time.
James Currier • Viral Effects Are Not Network Effects
The best, well-thought-out products have virality built in and around them.
Tarang Shah, Tarang Shah, Sheetal Shah • Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes
When we see a product going “viral,” it’s very rarely driven by a many-to-many spread, but is instead the result of someone with a large audience broadcasting it (i.e. one-to-many).
Even though products don’t grow virally for long, it’s still absolutely worthwhile to optimize mechanisms of virality (e.g. word of mouth, invites, referrals, a remarkab
... See moreLenny Rachitsky • Virality is a myth (mostly)
Viral effects are about growth of new users. Viral effects are when you get your existing customers to get you more new customers, ideally for free.