Blogs and social networks bolted on commenting apps like Disqus and showcased third-party photos from sites like Flickr. They did this all for free; no one asked for permission.

the media world is addicted to sequels and reboots because it’s risky to market new intellectual property. Media companies need to spend tens of millions of dollars to promote new stories. It’s safer just to recycle proven material. But what if fans really could be owners, and media companies could harness their energy to help create and evangelize

Cuy Sheffield, head of crypto at Visa, calls this idea “fantasy Hollywood,” drawing an analogy to fantasy football. The model turns fans into active participants, and in this case they are actually in the game, not imagining it.

Composability unlocks the best humanity has to offer.

Token rewards can boost the income of creators.

Collaborative storytelling combines the lessons of Wikipedia with the power of credibly neutral, low take-rate blockchain networks that reward fans with ownership over their creations. The way this works most commonly in practice is that users receive tokens in proportion to their contribution to the narrative corpus. The resulting intellectual pro

All technologies have the capacity to help or harm; blockchains are no different. The question is, how can we maximize the good while minimizing the bad?

Tech industry players responded by “moving up the stack,” focusing on services instead of software. A new buzzword—“software as a service,” or SaaS—soon took root.

Harnessing fandom is a powerful way to market new story universes without spending millions on advertising.