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Pursuits That Can’t Scale | Theory No. 31
It takes enormous discipline to NOT try to scale something that's working.
But some things just don't scale -- and trying to do so can destroy the golden goose in the process.
Many entrepreneurially minded people can't help themselves from trying.
Ben Casnochax.comWorking in technology means one thing above all else: chasing scale. There is a reason why much of the tech world is obsessed with growth. Free from physical constraints, digital systems can scale to an incomprehensible size. The appeal of conquering the engineering, design and business challenges of mega-scale is strong, the rewards immense. But u
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