That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more

We are so focused on evaluating our social networks and broadcast platforms from a distribution perspective that we often forget to analyze the other side of the two-sided content marketplace: creation. But our current internet culture is as much driven by frictionless distribution as it is by frictionless creation.

"All parts of our economy were previously based on scarcity. In almost every case, that scarcity has disappeared. The way you win on the internet is to be the starting place where people go - Google, Facebook, these aggregators - or you're highly differentiated and you leverage the fact that you have zero distribution to reach anyone."