Publishers and the Smiling Curve

That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more

"All parts of our economy were previously based on scarcity. In almost every case, that scarcity has disappeared. The way you win on the internet is to be the starting place where people go - Google, Facebook, these aggregators - or you're highly differentiated and you leverage the fact that you have zero distribution to reach anyone."

And so what you've ended up with, not surprisingly, is a few key players that happen to own the majority of the IP that is kind of a must have in this industry to have a product offering and a handful of distributors that have gotten scale on distribution of great user experiences like a Spotify, Amazon, a YouTube, whoever you might want to think a... See more