Product Validation Frameworks are Mostly Useless Without Taste

Changing the product domain made it easier to navigate. You can have two product development processes: Ask customers what problems they have and build for them. Or you don't ask customers anything and rely on internal product leaders' taste and judgment. Customer obsession and taste are parallel paths to product success. Some domains, like Lean St... See more

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more