Powerhouse: The Untold Story of Hollywood's Creative Artists Agency

In marketing, CAA represents General Motors, Coca-Cola, Samsung, Chipotle, and Anheuser-Busch, bringing in tens of millions in retainers and commissions.

He didn’t take sides; he just cared deeply for the place.

As part of our effort to sign more clients, we went out and befriended every major lawyer in town because that was where we thought we would get new business from.

I’m not a writer and I’m not a painter, but I love artists, and I am blown away by how creative people come up

That said, however, there’s no better platform for success than wanting to avenge someone’s death, right?

Even though Mike and Ron wanted the final say on most things, my dad really spent the bulk of his time building the infrastructure of the agency.

This started small, but we never stopped, and in the years to come, we wound up representing almost every major executive in the business. We never asked or received financial favors from them, but we certainly got our calls returned.

In any business on earth—I always say to people—nobody will ever leave you for money, and nobody will ever leave you over titles. People will only leave if they have no loyalty to you.

In film, CAA represented more Academy Award winners in above-the-line categories over the past five years than the next four agencies combined. Year-to-year results are also striking: