Powerful Forces Are Fracking Our Attention. We Can Fight Back.

We can explore the ways in which our attention is generated, manipulated, valued and degraded. Sometimes attention might simply be a lens through which to read the events of the moment. But it can also force us toward a better understanding of how our minds work or how we value our time and the time of others. Perhaps, just by acknowledging its pre... See more

Most of this came to him in the mid-1980s, when Mr. Goldhaber, a former theoretical physicist, had a revelation. He was obsessed at the time with what he felt was an information glut — that there was simply more access to news, opinion and forms of entertainment than one could handle. His epiphany was this: One of the most finite resources in the w... See more

Attention is a bit like the air we breathe. It’s vital but largely invisible, and thus we don’t think about it very much unless, of course, it becomes scarce. If that’s the case — to extend a tortured metaphor — it feels as if our attention has become polluted. We subsist on it, but the quality has been diminished.