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D'arcy Coolican Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing | Andreessen Horowitz

Ben Horowitz The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Howard Schultz Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Ryan Holiday Ego is the Enemy: The Fight to Master Our Greatest Opponent