Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
Dave Petersonamazon.com
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
Being first to invent something can be fantastically important, but it doesn’t mean squat if you don’t define and develop the category.
Christopher Lochhead • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Companies that create new categories, or successfully redesign existing categories, are the ones that ultimately change the world. Along the way, they create exponentially more value for both shareholders and the entire market. Category designers are people and companies that move the world from the way it is, to the way they think it should be.”