Designing products that address fundamental user problems is what UX and product design have always meant to me. We ought to think of usable and useful products as providing the most of what user experience entails; foremost of all, meeting user needs. Because of this, it is important to understand product thinking.

Design thinking is a human-centered approach to innovation—anchored in understanding customer’s needs, prototyping, and generating creative ideas—to transform the way you develop products, services, processes, and organizations.

When using design thinking principles, you bring together what is desirable from a human point of view with what is techno... See more

Designers are taught that their job is to represent the people who will use our products. We "empathize" with them and put their needs at the center of our decision-making process. As companies scale up, their priorities and incentives become less and less aligned with the people using their products. Bad things happen as we stop solving people pro... See more