
Perennial Seller: The Art of Making and Marketing Work that Lasts

You can give your work the same amount of time to get its legs as you would a toddler, right?
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
is this reluctance—or deliberate ignorance—not an opportunity for those of us who are fascinated by these artistic outliers to set out to create our own?
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Here is another famous Hemingway line on writing: “The first draft of anything is shit.”
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Put a link in your email signature. How many emails do you send a day? See which social networks allow you to export your followers and send them a note asking them to join. Post online once a week asking your friends/family/coworkers to join your mailing list. Ask one group you are active in to join your newsletter. Create a physical form you can
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Developing the right relationships with the right people is the long game.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
You must be able to explicitly say who you are building your thing for. You must know what you are aiming for—you’ll miss otherwise.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Who this is for Who this is not for Why it is special What it will do for them Why anyone should care
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Hard-won reputations can be undone. Fans, once chewed up and spit out, do not come back. Conversely, the more intimate and personal the connection between creator, work, and fan, the more the relationship can endure.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
From sacrifice comes meaning. From struggle comes purpose. If you’re to create something powerful and important, you must at the very least be driven by an equally powerful inner force. If there is anything to romanticize about art, it’s the struggle and the dedication required to get it right—and the motivating force that makes it all possible.