Design an information diet like you would design your diet with food: this information is good, this information is bad, don’t consume this type of information, only consume this type of media during this specific time of day, etc.

Your ideas are a product of the information you consume. Improving your outputs requires actively directing your attention to high-quality information streams and diverting attention from low-quality ones.

The tricky thing is that our information ecosystem is full of talented marketers who masquerade as experts with convincing copywri

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