Saved by Keely Adler and
Optimizing for Feelings
there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world.
this mindset has l... See more
this mindset has l... See more
The Browser Company • Optimizing for Feelings
And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives an
... See moreThe Browser Company • Optimizing for Feelings
You see — if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software. Because the value of the tools, objects, and artworks that we as humans have surrounded ourselves with for thousands of years goes so far beyond their functionality. In many ways,
... See moreThe Browser Company • Optimizing for Feelings
Emotion drives human choice.
When Olmstead crafted Central Park, what do you think he was optimizing for? Which metric led to Barry Jenkins’ Moonlight? What data brought the iPhone into this world? The answer is not numerical. It’s all about the feelings, opinions, experiences, and ideas of the maker themself. The great Georgia O’Keefe put it this way: "I have things in my hea... See more
The Browser Company • Optimizing for Feelings
if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software. Because the value of the tools, objects, and artworks that we as humans have surrounded ourselves with for thousands of years goes so far beyond their functionality. In many ways, their prim... See more
The Browser Company • Optimizing for Feelings
But if the religion of technology preaches anything, it celebrates progress and evolution. And so we ask, what comes next? What do we optimize for beyond numbers? How do we bring more of the world around us back into the software in front of us?
The Browser Company • Optimizing for Feelings
as our everyday software tools and media became global for the first time, the hand of the artist gave way to the whims of the algorithm. And our software became one-size-fits-all in a world full of so many different people. All our opinions, beliefs, and ideas got averaged out — producing the least common denominator: endless sequels that everyone... See more
The Browser Company • Optimizing for Feelings
How do you feel when you finally step foot in your own living room, after weeks away from home? When you plop down on your own bed, or whip up a meal in your own kitchen? It conjures up a specific feeling, doesn’t it? That’s because these spaces are a reflection of you — created by you, for you. Software can feel the same way if individuals have ag... See more
The Browser Company • Optimizing for Feelings
If you try hard, you can remember a time when our tools and platforms were designed by people, for people. Operating systems were bubbly and evanescent, like nature. Apps were customizable, in every shape and size. And interfaces drew on real-life metaphors to help you understand them, integrating them effortlessly into your life.