Open The Cookies, Seth Godin

Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requires the least amount of effort. But the evolution of algorithmic and hyperpersonal content makes moving beyond consumption even more challenging. If I already enjoy the content I’m being served, why w... See more

But we also hoard ideas because if one suddenly succeeds, then we suddenly have to live up to the idea. A good idea alone is not terribly hard to come up with. But a break-through good idea, one that really hits and starts to spread, where many people want to know more... Well, suddenly that’s just another test, a test where you could very well exp... See more