The way you welcome people into your product will make or break the experience for them. It doesn't matter if you have the best offering ever — If your onboarding falls short, everything else will as well.
Create a compelling onboarding experience by knowing and translating your vision to new members, making them feel welcome, and being clear about what you want them to know.
Your goal should be to welcome people into your product in a way that excites them to become lifelong customers. Excitement is achieved through a delightful onboarding experience.