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On Writing Well: The Classic Guide to Writing Nonfiction
"The reader is someone with an attention span of about 30 seconds— a person assailed by many forces competing for attention. At one time those forces were relatively few: newspapers, magazines, radio, spouse, children, pets. Today they also include a galaxy of electronic devices for receiving entertainment and information— television, VCRs, DVDs, C... See more
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"My favorite definition of a careful writer comes from Joe DiMaggio, though he didn’t know that’s what he was defining. DiMaggio was the greatest player I ever saw, and nobody looked more relaxed. He covered vast distances in the outfield, moving in graceful strides, always arriving ahead of the ball, making the hardest catch look routine, and even... See more
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"“Experiencing” is one of the worst clutterers. Even your dentist will ask if you are experiencing any pain. If he had his own kid in the chair he would say, “Does it hurt?”"
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead. Of such a progression of sentences, each tugging the reader forward until he is hooked, a writer co... See more
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"Prune out the small words that qualify how you feel and how you think and what you saw: “a bit,” “a little,” “sort of,” “kind of,” “rather,” “quite,” “very,” “too,” “pretty much,” “in a sense” and dozens more. They dilute your style and your persuasiveness."
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"Try not to use words like “surprisingly,” “predictably” and “of course,” which put a value on a fact before the reader encounters the fact. Trust your material.""Actually a simple style is the result of hard work and hard thinking; a muddled style reflects a muddled thinker or a person too arrogant, or too dumb, or too lazy to organize his thought... See more
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"Surprisingly often a difficult problem in a sentence can be solved by simply getting rid of it."
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"But I’ve also noticed a new reason for avoiding “I”: Americans are unwilling to go out on a limb."
William Zinsser • On Writing Well: The Classic Guide to Writing Nonfiction
"The airline pilot who announces that he is presently anticipating experiencing considerable precipitation wouldn’t think of saying it may rain. The sentence is too simple— there must be something wrong with it. But the secret of good writing is to strip every sentence to its cleanest components."