Unity is the anchor of good writing. So, first, get your unities straight.

There’s no subject you don’t have permission to write about. Students

Make a list of likely questions—it will save you the vast embarrassment of going dry in mid-interview.

Therefore ask yourself some basic questions before you start. For example: “In what capacity am I going to address the reader?” (Reporter? Provider of information? Average man or woman?) “What pronoun and tense am I going to use?” “What style?” (Impersonal reportorial? Personal but formal? Personal and casual?) “What attitude am I going to take tow

Use active verbs unless there is no comfortable way to get around using a passive verb. The difference between an activeverb style and a passive-verb style—in clarity and vigor—is the difference between life and death for a writer.

As for what point you want to make, every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn’t have before. Not two thoughts, or five—just one. So decide what single point you want to leave in the reader’s mind.

So decide what single point you want to leave in the reader’s mind. It will not only give you a better idea of what route you should follow and what destination you hope to reach; it will affect your decision about tone and attitude. Some points are best made by earnestness, some by dry understatement, some by humor.

Where the male pronoun remains in this edition I felt it was the only solution that wasn’t cumbersome.

Verbal camouflage reached new heights during General Alexander Haig’s tenure as President Reagan’s secretary of state. Before Haig nobody had thought of saying “at this juncture of maturization” to mean “now.” He told the American people that terrorism could be fought with “meaningful sanctionary teeth” and that intermediate nuclear missiles were “