We see each release as a chance to increase the surface area of our purpose.

It was a years-long process of trying, failing, and iterating to find the language and expressions that would make what felt clear to us obvious to others.

I appreciated Nvidia’s founder talking the other week about what it means to work in a zero billion dollar industry. It means really believing in something no one else can see, but trusting that if you do your part eventually others will

What they don’t see, and what we continue to experience, is that while collaborating can be hard, it’s also a more rewarding, fruitful, and uplifting experience than doing things on our own. Yes, it’s true that groups of people collaborating will run into some well-known problems, but it’s also true that we see ways to make that experience better,

you must be able to live inside of your vision in such a way that you can communicate its emotional essence, its core truth, to the immediate world around you.

Have fun — There’s a version of this work that’s hyper-analytical where we try to Moneyball our way to success. There’s another version where we’re living it, enjoying it, and having fun with it. Our best work comes when we’re having fun and enjoying what we’re doing, not when we’re overly analytical. Analytical thinking creates fear and uncertain

In each of these projects I regularly found myself trying to convince friends, family, and potential future participants on the merits of these ideas. It was an uphill search for the words, frames, themes, and execution that would help others see it the way I or we did.

The quest of the Inner Ring will break your hearts unless you break it. But if you break it, a surprising result will follow. If in your working hours you make the work your end, you will presently find yourself all unawares inside the only circle in your profession that really matters. You will be one of