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Omnichannel Social: How the Pandemic Transformed Social Products
Marine Snow, Locker Room (now Spotify Greenroom) — music hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Greg, PictureThis, LettuceGrow — plants / gardening hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Hags — hallway hangs with high school friends, online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Poparazzi, BeReal, Dispo — creating spaces for online appreciation of in-person presence
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
At a macro level, this trend represents a slow shift away from consumer social apps that optimize solely for engagement toward those that optimize for more user happiness. Studies have shown that engaging in physical activity can make people happier, and thus more fulfilled.
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Noble, Commonstock, Public, Finary — investing hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Peloton — working out with friends online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
MomentHouse, Flymachine, Roblox & Fortnite — concerts online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Cravings, CraveIt, Tastemade — cooking/eating hobby