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Omnichannel Social: How the Pandemic Transformed Social Products
Greg, PictureThis, LettuceGrow — plants / gardening hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Fan Controlled Football (FCF) — mixing in-person football with digital coaching play calls
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
MomentHouse, Flymachine, Roblox & Fortnite — concerts online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
At a macro level, this trend represents a slow shift away from consumer social apps that optimize solely for engagement toward those that optimize for more user happiness. Studies have shown that engaging in physical activity can make people happier, and thus more fulfilled.
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Noble, Commonstock, Public, Finary — investing hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Cravings, CraveIt, Tastemade — cooking/eating hobby
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
HeyGo, ShakaGuide, HearHere — travel tours online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
RuntheWorld, HopinTo — conferences online
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Below are 3 categories of social products that are innovating to deliver new types of digital-first, omnichannel ready, social experiences.