Obsessed: Building a Brand People Love from Day One

days. These are the ones who come out swinging, and it isn’t long before people have a hard time remembering the world without them.

Brand needs to be ingrained in a business’s very reason for being, which is why it’s so important to get it right from the beginning.

They seek to create a better experience that starts with their business model and extends to how they communicate and behave.

“brand early, not often.”

In order to drive success in today’s consumer landscape, brand cannot just be a layer that sits on top; it has to be baked into the business itself.

Brand should be the ongoing, guiding force that drives how a business behaves.

The problem is that you can have an amazing product, and a big vision, but without a focus on brand from the beginning, it’s going to fall flat.

It never seems like they’re trying to sell you something, or convince you of something; instead, it feels that you’re in a relationship based on a shared set of values.

Problems are the most effective springboard for innovation.