Nudge: The Final Edition

Biased assessments of risk can perversely influence how we prepare for and respond to crises, business choices, and the political process.

warning systems have to avoid the problem of offering so many warnings that they are ignored.

money, or other measures of value, allowed for greater efficiency because relying on barter is highly limiting.

if people who once said yes are asked again, they are getting an unintended signal,

this argument is flawed, both logically and empirically.

One reason is that we like to conform.

The paternalistic policies that we favor aim to influence choices in a way that will make choosers better off, as judged by the choosers themselves

An important type of feedback is a warning that things are going wrong or, even more helpful, are about to go wrong.

Instead, a well-curated small selection and/or a good default can produce quite satisfactory outcomes.