Nudge: The Final Edition

many people love lotteries. Some governments are already using this insight.

Generally, the higher the stakes, the less often we are able to practice.

If the goal is to make the environment cleaner, a simple idea is to make the green option the easy option.

of extremeness aversion: people tend to prefer options in the middle.

Early experiences with defined-contribution savings plans revealed that Humans could use some help on three fronts: enrolling in the plans, increasing their contribution rates, and improving their investment returns.

providers might have a lot of freedom to exploit people’s limited attention, and those who play it straight may lose out to less-scrupulous competition. Exploitation of behavioral biases can be a winning strategy.

The “above-average” effect is pervasive.

sludge comes in when the procedures for subscribing and unsubscribing significantly differ.

people’s identity, or their self-understanding, can greatly matter.