Notes on Scale + Quality

If you think about a car or a PC – they’re not trying to get you to use the car or the PC as much as possible. The purchase is the purpose. But the predominant business model of the digital age — advertising — incentivizes consuming more, faster.

The web hasn’t had its artisanal moment. Right now, giant, ad-based networks created by six men that everyone begrudgingly uses with diminishing emotional returns, control the vast majority of the web.