Notes on Scale + Quality

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more

Loving, whenever in Tokyo, the sensation of so many highly crafted experiences - from eight seat restaurants and tiny bars to owl cafes and artisanal cotton candy shops. Why aren’t there 1000x more of these experiences in all societies? And especially in the USA, what prompted “scale” (more seats, more franchises, more reach at lower cost) as the... See more