Not Boring Capital: 2 Fund, 2 Boring

There are essentially two business models right now: boring, useful things that can print money and tastemaker brands that can brute force cultural relevancy. Dumb $ is funding the middle: stuff that is neither useful nor cool enough to make it past current startup headwinds.

The project is currently securing partnerships with a number of undisclosed high-profile artists, and plans to let fans begin backing music productions in October. After building and validating a product around music ownership, the team plans to expand their approach to other royalty-generating assets––both digital (TV licensing, YouTube content cr... See more

music producer 3LAU just sold the first tokenized music album, an NFT version of his album, Ultraviolet, for $3.6 million. The NFT is also redeemable for additional perks such as a customized song. Again, it’s possible for creators to tie directly economic flows to these items, enabling holders of assets to receive revenue from the project as it la... See more

Last month, in a test of concept, Royal and DJ 3LAU gave away digital assets representing 50% streaming ownership in 3Lau’s latest single. Within the first two weeks, the song reached a value of over $6 million. It’s early, but this illustrates that the market values music rights and connections to artists in a way that centralized platforms can’t ... See more