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Gathering is the disciplined act of collecting stories and ideas while taking notes of why they are interesting.

A trend is a curated observation of the accelerating present.

Is the name already in use or well understood? Is it relatively simple to say out loud in conversation? Does it make sense without too much explanation? Could you imagine it as the title of a book? Are the words in the name unique, not clichéd or generic? Does it describe a topic in an unexpected way?

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Aggregating is the process of grouping ideas together to uncover bigger themes.

Proving entails seeking out data, stories, and conversations to validate whether a collection of ideas can justifiably be described as a trend.

Naming is the art of describing a collection of ideas in an accessible and memorable way.

What broad group or demographic do these stories describe? What is the underlying human need or behavior revealed in these stories? What makes these stories interesting? What are they an example of? Haystack Method Step 2: Aggregating articles into possible themes or topics How is the phenomenon the stories describe affecting multiple industries? W