Aggregating involves sorting ideas based on insights and human motivations, not industries or demographics.

Trend curators don’t seek needles, they gather the hay and then create the needle to put into the middle of it.

The real problem is that the customer loyalty industry – where brands are encouraged to fund and launch complex loyalty programs and dream up new opportunities to reward customers – is not necessarily adept at creating or encouraging active brand loyalty. Satisfied customers are not the same as loyal customers. Good performing satisfied employees a

Being thoughful is harder to do when everyone seems to expect thinking to come in real time. Yet the people who are routinely thoughtful are the ones who gain and keep respect. They add value instead of noise...and you can be one of them.

Brain Pickings by Maria Popova - Popova describes herself as an “interestingness hunter-gatherer” and she writes Brain Pickings, one of the most popular

When industry consulting firm Maritz Motivation Solutions published its own LoyaltyNext® Customer Study in early 2016, the study found that “43% of consumers join loyalty programs because of the desire to earn rewards. Only 17% of those in loyalty programs say they joined out of love for the brand’s products and just 5% because of a shared identity

The business opportunity is to operationalize ways to transform these people – whether they are consumers or employees – into being actively loyal instead.

Being thoughtful means taking the time to reflect on a point of view and share it in a considered way.

Curation is the ultimate method of transforming noise into meaning.