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Non-Coercive Marketing: A Primer
Trust others fully. Trust them to encounter your truth and be able to evaluate it for themselves. Trust them to make empowered decisions for themselves without an ounce of emotional coercion or manipulation. And trust that ditching the need to control and manage everything can indeed get you more of what you want in both your business, and your lif
... See morerob hardy 🦌 • Non-Coercive Marketing: A Manifesto
So trust yourself fully. Trust that you are enough, and that you will always be enough, no matter what happens with your business. Trust that the truths you tell about yourself, your products, and your business will reach into the world, and resonate with the right people enough that they want to become customers. Trust that if you show up and play
... See morerob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Non-coercive marketing, above all else, is rooted in trust. That's the bottom line of this whole philosophy. In nearly every way, traditional marketing operates from a place of distrust, while non-coercive marketing always defaults to trust, even when it's scary.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything cha... See more