No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

the fact of business life is: you can’t go far if you require exceptional people.

“Have you been successful in anything?” and “Have you struggled and found something so difficult you almost quit but then stuck with it and succeeded?”

But a lot of employees who would perform don’t, largely because nobody has ever defined what they’re supposed to be doing, taken the time to explain why, and provided enough initial and ongoing training so they’re able to perform if

The patients expect excellent dentistry. They tell people about the unexpected.

“How to Control Your Business and Your Life” at www.HowToControlYourBusiness.com. Enter Dan Kennedy in the promo code, and I’ll send you the book for free.

don’t agree with Lutz on everything (particularly his enthusiasm for the electric car). But 99% of this book is so on target, I wanted to stand up and applaud a number of times while reading it. I want you to read it all, but I’ll point you to key items. Get the paperback, published 2011. The preface added to the paperback edition is must reading.

Customer relationship depends on a number of factors. An important one is frequency of communication. A customer (or prospect) list loses about 10% of its value every month it is neglected. In 11 months, it’s worth less than random names pulled from the white pages. Communication needs to be as frequent as it is welcomed, by being interesting, info

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” —JEFF BEZOS, CEO, AMAZON.COM

With two, you are the boss, and you can, if and when need occurs, be ruthless. With one, you are not a boss at all. You are a hostage.