No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

Most businesses waste the lion’s share of all the money spent on advertising by, first, not using it to create and capture interested prospects and then by poor or insufficient follow-up.

You can get a free copy of my book Performance Reviews Suck at www.PerformanceReviewsSuck.com. The book discusses

My book No B.S. Direct Marketing for NON-Direct Marketing Businesses, 2nd Edition is the primer on this. Behind it, read No B.S. Guide to Trust-Based Marketing. I have routinely cut the number of salespeople

The book is: Car Guys vs. Bean Counters: The Battle for the Soul of American Business.

DONE prematurely, even badly, is almost always more profitable than DOING, DOING, DOING, endlessly DOING and never DONE.

Here’s how they do it: wages + taxes + benefits + overhead. So, if an employee is paid, let’s say, $12.00 an hour, taxes and Social Security and workers’ comp and so on add, say, 30%, that puts us at $15.60 an hour. Then add the health care plan, the 401(k) matching contributions, the Christmas bonus, etc.—let’s say that calculates out to another $

As an investor, I’d rather invest in a corporation with great systems than with great leaders.

“Have you been successful in anything?” and “Have you struggled and found something so difficult you almost quit but then stuck with it and succeeded?”

Think small, stay small; think cheap, be forever doomed to needing to be cheap.