Newsletters and Alternative Trade Routes

And this got me thinking! Are newsletters ultimately just an entry point to one or more major business industries? NAAS (Newsletters-as-a-service) may eventually become DNCB (Digital Native Community Brands).

As long as the number of subscribers increases, so will the number of newsletter publishers. Users’ email inboxes – already full with non-newsletter-emails – will get as crowded as social media newsfeeds. Just wait until Gmail introduces an algorithmic feed for your newsletter inbox.

Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more