Neuro Web Design: What Makes Them Click? (Voices That Matter)

The sites without any pictures miss out on the possible effects of similarity, attractiveness, and association.

We’re called to act when we know what others have experienced with a product, or we know what they’re doing at a Web site, or we even know what they are doing right now.

The most effective Web sites are Web sites that talk to all three brains. When the Web site engages all three brains, then we click.

something small that will activate a persona, and then you need to ask for a commitment to something larger later.

We pay attention to anything that happens when we are in an emotionally arousing situation. We also remember it more deeply.

To get us to click, they have to persuade us.

It seems that if we make our choice unconsciously, without conscious processing, then we stick with it over time. If we spend more time and logically analyze why we’re choosing what we’re choosing, we’re less satisfied over time with our choices.

When we are afraid, we are aroused, and when we are aroused, we remember better. (Actually, it’s really the opposite. When we are aroused, we forget less quickly, so that’s kind of the same thing as remembering better.)

What really makes us human is that in addition to the new brain cortex, we have a mid brain where emotions are generated and interpreted, and we have an old brain that watches out for our very survival.