Neuro Web Design: What Makes Them Click? (Voices That Matter)
Buyology: Truth and Lies About Why We Buy
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Are your customers’ brains wired differently to every other human’s? Because unless they are, their brains are just the same as smokers’, boozers’, gamblers’ and philanderers’ brains. They all have the limbic system. And that means that emotions play a dominant role in their decision-making.
Andy Maslen • Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
While most people do, on some occasions, choose to shop in this rational, reasoned, and reflective manner, far more frequently they purchase on the basis of intuition and emotion.