Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

‘processing fluency’. Information – such as an image or a task – that has good processing fluency is easy to look at or perform, and hence requires less energy.

A/B testing only took designers so far. Neuro design allows them to understand and predict which designs are likely to be more effective before they even exert the effort to create them.

indulgence, were triggering related concepts in the minds of participants and affecting their behaviour. This shows how priming also triggers the things that we mentally closely associate with the prime: such as old age being associated with walking more slowly. The images we see immediately before or at the time of a decision can influence our beh

(dating back to the 19th century) was AIDA,…

Some highlights have been hidden or truncated due to export limits.

saliency map. This is a visual map of whatever our brain thinks is worth drawing our attention to.

As it is slower and takes mental energy and effort to employ, most people tend to shy away from using it where possible. System 2 is generally only triggered when we are unwilling or unable to use System 1.

System 1 is the name given to types of mental processes that are effortless and operate non-consciously.

A/B testing can be a trial-and-error process. The missing puzzle piece is to understand the hidden mental processes in the mind that are driving the mouse clicks. This is what neuro design aims to provide.

asking people what they think of something is not good enough. Much of the time people are not consciously aware of the mechanisms in their brain that have caused them to prefer one design over another.