Myth making and wonder - the new brand experience

I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.

For us, Brand Universes are the inevitable next frontier of merging left and right brain thinking within the leadership of brands across the full spectrum of the creative industries. It’s a new growth path for brands seeking to increase their cultural relevance and their profits. Creating a Brand Universe is how longevity is truly created. Those le... See more