My website is a shifting house next to a river of knowledge. What could yours be?

The web is called the web because its vitality depends on just that—an interconnected web of individual nodes breathing life into a vast network.

However, clarity is one of many possible intentions for a website. There are other legitimate states of mind capable of communication—a surprising, memorable, monumental, soothing, shocking, unpredictable, radically boring, bizarre, mind-blowing, very quiet and subtle, and/or amazing website could work. You also need not limit yourself to only one ... See more

In this age of digital cacophony dominated by these platforms, no one is looking out for you… but you. It makes perfect sense, then, when individuals tell me they want their website to do the job of “setting the record straight” on who they are and what they do.

There is also no state of “completeness” to a website, like a puddle, since they’re ephemeral by nature. Sometimes they can be very big and reflective. Despite their temporal nature, I’ve even seen some creatures thrive in puddles. Meanwhile, some smaller puddles may only last a day.

Sometimes you don’t want a website that you’ll have to maintain. You have other things to do. Why not consider your website a beautiful rock with a unique shape which you spent hours finding, only to throw it into the water until it hits the ocean floor? You will never know when it hits the floor, and you won’t care.

This is why websites are so important. They allow the author to create not only works (the “objects”) but also the world (the rooms, the arrangement of rooms, the architecture!). Ideally, the two would inform each other in a virtuous, self-perfecting loop. This can be incredibly nurturing to an artist’s practice.

I believe the common prevailing metaphor—the internet as cloud—is problematic. The internet is not one all-encompassing, mysterious, and untouchable thing. (In early patent drawings depicting the internet, it appears as related shapes: a blob, brain, or explosion.) These metaphors obfuscate the reality that the internet is made up of individual nod... See more

The web is what we make it

Artists excel at creating worlds. They do this first for themselves and then, when they share their work, for others. Of course, world-building means creating everything—not only making things inside the world but also the surrounding world itself—the language, style, rules, and architecture.