Musical.ly's Alex Zhu on Igniting Viral Growth and Building a User Community | #ProductSF

How do we design a platform where users " come for the tool, stay for the community, and work for the growth "?

After all, one of the hardest lessons we learned from that period: It wasn’t enough to build the app, you needed to also grow a critical mass of users. Without the right users there at the beginning, a user-generated content product would inherently be too shallow on content. Low engagement would lead to more low engagement.