deepens connection to their ability to access the future state they desire.

It’s far easier to sell to existing customers who are already familiar with your business and have a relationship with you, than to bring on new ones.

Mix up your content so that you tell people who you are, what you stand for and the journey of how you got to where you are today.

specific about what you will work through together and what will be different at the end.

demystify when is the right time to buy, empower more people to make an easy yes/no decision and your sales will naturally increase.

[ideal client] with [challenge they are experiencing] so that they can [achieve specific desired outcome or result]’.

The emotional connection that exists between you and your client must be established before the features or details of your specific services will capture attention. It is the emotion or sense of feeling that fuels a purchasing decision.

felt like it, or to run multiple businesses side by side because once the wider context exists, it opens up the floodgates for so many different directions.

don’t need to grow, you need to figure out how to sell to your existing audience first.