Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

As with Lady Gaga, Whole Foods and Method aren’t just selling merchandise, they’re not just selling products, and they’re not simply creating a brand. They are figuring out how to turn what they are passionate about and what they believe in into something that others will be passionate about in order to convince others to believe in

she could do that for us and support us through this.” St. Pierre said he was elated to receive such high-profile support. “Young or old, people know who Lady Gaga is, because she’s such a character and she does so much to stand up against bullying in any way she can. And someone as inspiring as her, taking 20 minutes out of her day to write down a

I start to think about all of the people that have tried to stop me, and I get this, like, super-intense fury. Yeah, then I think about how I don’t

Little Monsters will dissect and debate what things mean on online fan forums, Twitter, and Littlemonsters.com. Often Gaga will chime in on the conversation to help them understand. This helps bind the fan community together because they “get” her, even if outsiders do not. But it also keeps the outsiders talking, wondering, and attempting to inter

While creating a buzz with her wild outfits and crazy performance art, she is methodically building a grassroots base of passionate fans for the long term.

“We won big tonight little monsters, I am so proud to make music 4 you. I hope I continue to inspire u the way u inspire me. You’re everything.” The next day she tweeted a photo of a new tattoo on the inside of her left forearm. The tattoo was the words “Little Monsters” in a script font. Her tweet explained, “look what i did last night. little mon

She explained in an interview with The Advocate magazine, “I care only about what I can change. What can I push forward? How can I be a part of the fight for modern social issues? How can I change young people’s lives? How can I create a show and an album that is a portal to surreality, to free ourselves of all of our insecurities and to be proud o

she bought books about Andy Warhol, learning about how stardom could be its own art form.

The fans saw the commitment that she had just made to them. Many of them decided to make the same commitment to her.